Madness in Hooptown USA
“They might as well call this Basketball City, USA.”
Actually, we prefer Hooptown USA. Even in 2014, Sports Illustrated recognized that basketball has seeped into the very fabric of Spokane’s culture and holds the power to galvanize the community unlike any other singular element.
Basketball has been part of Spokane’s DNA since 1990, the year Rick Betts and Jerry Schmidt teamed up to chase an ambitious vision for their city and unintentionally created the world’s largest 3-on-3 street basketball tournament, Spokane Hoopfest. Then there’s John Stockton, the original Hooptown Hero, who is responsible for putting Gonzaga, and therefore Spokane, on the national basketball map. Soon after John was Matt Santangelo who led the team to the Elite Eight in 1999, Sweet 16 in 2000 and is now the Executive Director of Spokane Hoopfest.
The passion for basketball doesn’t end there.
At this point, it’s no secret that Gonzaga has become one of the best college basketball programs in the country. Gonzaga women are also NCAA regulars; and teams from Eastern Washington University and Washington State University have made their presence known as well. Coaches and players from Spokane make an impact on the game from Portland to Portugal to Peru.
The 2021 postseason is no different.
SPOKANE IS HOOPTOWN USA
Hooptown USA is a brand that’s designed to acknowledge and celebrate what Spokane has accomplished as a basketball community. As a city, we love and follow the game like no other place – from elite competitors, recreational players, teams, coaches, volunteers, and spectators young and old. Let’s take pride and further the sport of basketball in Spokane!
We believe that sports connect neighborhoods - street by street - into healthy, thriving communities. Hooptown USA strives to enhance and strengthen those connections while amplifying our collective identity - all rooted in the magic of hoops.
Hoopfest will reinvest proceeds from Hooptown activities and events back into the community. Specifically, your retail purchases will contribute to creating and maintaining neighborhood basketball courts in the Spokane region so we can build healthier communities together.