2 years in hooptown usa

Two years ago, we launched an idea. An idea that we could connect a community through our collective love of basketball. On the shoulders of a global game and the Best Basketball Weekend on Earth, we set out to capture the magic of Hoopfest, amplify our entire city’s basketball accomplishments, and celebrate it all … 365 days a year.

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WELCOME TO HOOPTOWN USA

Anyone from Spokane will tell you: we are all about basketball here. Hooptown USA was designed to amplify Spokane's passion for basketball so we can build healthier communities.

SPOKANE IS HOOPTOWN USA

Hooptown USA is a brand that’s designed to acknowledge and celebrate what Spokane has accomplished as a basketball community. As a city, we love and follow the game like no other place – from elite competitors, recreational players, teams, coaches, volunteers, and spectators young and old. Let’s take pride and further the sport of basketball in Spokane!

We believe that sports connect neighborhoods - street by street - into healthy, thriving communities. Hooptown USA strives to enhance and strengthen those connections while amplifying our collective identity - all rooted in the magic of hoops.

Hoopfest will reinvest proceeds from Hooptown activities and events back into the community.  Specifically, your retail purchases will contribute to creating and maintaining neighborhood basketball courts in the Spokane region so we can build healthier communities together.

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The Future of Hooptown USA

RIVERFRONT PARK COMPLEX + HALL-OF-FAME

Hooptown USA will develop a state-of-the-art outdoor court complex on the North Bank of Riverfront Park in partnership with the City of Spokane, Spokane Parks and Recreation, and the Spokane Parks Foundation.

Hooptown USA will also design a public space in Riverfront Park that displays the history of basketball in the region while highlighting the superlative athletes and teams that have achieved exceptional success.

COMMUNITY COURT PROJECT

Hooptown USA will enhance Hoopfest's existing courts through artistic creativity and neighborhood collaboration. Each court will be boosted through neighborhood events designed to further heighten pride through basketball. The community court campaign will establish a mosaic of art and basketball throughout the region to inspire and encourage inclusivity. 

city identity

Hooptown USA will build a collection of assets, both permanent and temporary, that will ensure the lights are on when the ball is bouncing.