Hooptown USA is a brand that’s designed to acknowledge and celebrate what Spokane has accomplished as a basketball community. As a city, we love and follow the game like no other place – from elite competitors, recreational players, teams, coaches, volunteers, and spectators young and old. Let’s take pride and further the sport of basketball in Spokane!

We believe that sports connect neighborhoods - street by street - into healthy, thriving communities. Hooptown USA strives to enhance and strengthen those connections while amplifying our collective identity - all rooted in the magic of hoops.

Hoopfest will reinvest proceeds from Hooptown activities and events back into the community. Specifically, your retail purchases will contribute to creating and maintaining neighborhood basketball courts in the Spokane region so we can build healthier communities together.

MultiCare Health System is Hooptown USA’s first major partner and shares our vision of building healthier communities. Together, we will activate our first four key initiatives: to develop a state-of-the-art outdoor signature court complex, establish a Hooptown Hall-of-Fame, revitalize Hoopfest’s existing outdoor court network, and build a collection of city branding assets that will ensure the lights are on when the ball is bouncing.

While Hoopfest, a 501c3 non-profit, owns the trademark on Hooptown USA, we want to work with the entire community to find exciting uses for this brand. The Hooptown USA logo is available to download for personal use. The name and logo are proprietary trademarks and are not available for commercial use without permission. If you are interested in contributing to Hooptown USA’s vision, please use the contact form below as we'd love to hear more!


Hoopfest Spokane WA

Spokane has seen basketball success at every level. Even the casual fan knows Gonzaga has become one of the best college basketball programs in the country with twenty straight strips to March Madness. Gonzaga women are also NCAA regulars, and both men's and women's NCAA Regional Tournament games are played here. Teams from Whitworth and EWU have made national runs; and in the last two years, Central Valley won a girls' championship at the highest level and Gonzaga Prep repeated as boys' champions. Smaller schools also make their mark and each year the State B Tournament brings the tradition of small-town hoops to town. Coaches and players from Spokane make an impact on the game from Portland to Portugal to Peru, and the list of local high school and college stars could fill a Hall of Fame.

And then there's Hoopfest - the largest 3on3 basketball tournament on earth, but more than that, a one-of-a-kind weekend, community festival and extravaganza in which 24,000+ players fill 420+ courts spread over all of Downtown Spokane and more than 250,000 people gather to watch a whole city celebrate its love of the only major sport invented in America.

The game seeps into the very fabric of Spokane's culture - whether it's through fans or through media coverage, we simply love basketball a little more in Hooptown USA.

Hooptown USA brings together, in one identity, all of the recreational and competitive accomplishments of Spokane basketball with the purpose of recognizing Spokane's uniqueness and growing its basketball future.